Mike Ferguson

Mike Ferguson

Content Consultant

Office: Providence, RI
Phone: +1 (404) 769-7056

HOW MIKE GOT INTO SPECIALTY COFFEE:

I was pursuing a career in association management and took a job as director of marketing and communications at the Specialty Coffee Association of America, where I worked for nine years, eventually becoming Chief of Staff. But I'd been bitten hard by the coffee bug and left an association career behind to work for a variety of coffee companies.


WHY MIKE WORKS IN SPECIALTY COFFEE:

In my experience, it's impossible to be bored in the coffee industry. It's too complex, there's too much going on, and that means the coffee industry is overflowing with great stories, whether its ancient history or today's news. But ultimately, I stay for the people. There is something about people who work in specialty coffee, an intrinsic motivation that makes them interesting and generally goodhearted.


TIME SPENT WORKING IN COFFEE:

Over 20 years


POSITIONS HELD:

Marketing, communications, public relations


COUNTRIES OF EXPERTISE:

"Expertise" might be a stretch, but the coffee region I have spent the most time in is Guatemala.


OTHER SUBJECTS OF EXPERTISE:

1) Writing. 2) Writing. 3) Writing. Coffee history, industry analysis, profiles, anything and everything related to coffee, including several coffee related short stories for Sprudge.com, and even a coffee poem or two (see awards below). I also collect cast iron pans, vintage cutlery, and ephemera.


FIRST ALBUM EVER BOUGHT:

Fragile by Yes


COMPETITIONS JUDGED:

Sometimes they let me run the stop watch at barista competitions.


COFFEE RELATED AWARDS RECEIVED:

Only award related to coffee in 20 years: second place in the 2009 "Davis Demitasse" a contest for coffee related poetry. The poem was titled, "The True Story of Kaldi."