Director of Ecommerce and Marketing
Office: New York, NY / Providence, RI
Phone: +1 (914) 920-2710 x104
HOW HAYDEN GOT INTO SPECIALTY COFFEE:
While in grad school Hayden created a website where coffee producers could market their coffees straight to roasters. He entered the ecommerce platform in a business plan competition, won, received funding and launched. Olam then asked him to create a similar platform for their network of amazing producers and roasters!
WHY HAYDEN WORKS IN SPECIALTY COFFEE:
“When farmers create high-quality coffee and have access to markets they get paid more. Specialty coffee has the potential to improve livelihoods in a big way. That’s the crux of what makes the business so exciting.”
TIME SPENT WORKING IN COFFEE:
Ecommerce, Marketing, Graduate Student Researcher, International Development
COUNTRIES OF EXPERTISE:
El Salvador, Guatemala
Internet Retailer Magazine named OlamSpecialtyCoffee.com one of the “Hot 100 Websites of 2015”. OlamSpecialtyCoffee.com also received the Web Marketing Association's award for B2B Standard of Excellence 2015.
OTHER SUBJECTS OF EXPERTISE:
Websites, small business start-ups, hard-boiled and noir fiction
FIRST ALBUM EVER BOUGHT:
REM/ ‘Green Album’
House renovation, trying new foods, going out for Chinese soup dumplings or Korean fried chicken when not trying new foods, and more house renovation… these days.