Posts tagged 'Strategy'

The Ultimate Roaster’s Guide to Attending the Specialty Coffee Expo

Thirty-five years ago, in a room at Hotel Louisa in San Francisco, a small group of coffee roasters and importers …

3 months ago

Speaking of Coffee Prices - Thoughts for Roasters and Their Customers

Generally—and  way too simplistically—the demand for coffee doesn’t easily shift based on price alone. Most coffee drinkers will drink the same amount of coffee when prices are high as they do when prices are lower.

4 months ago

Words About Words About Coffee – 1722 to 1935

The evolution/expansion of taste descriptors—both formal evaluative words and the informal marketing words—is not purely a specialty coffee phenomenon. It’s been happening for a long time...

6 months ago

A Roaster’s Field Guide to Coffee Retailers

If your company roasts coffee for wholesale, you are undoubtedly an observer of retailers that sell coffee as they are …

11 months ago

Roaster’s Guide to Attending the Specialty Coffee Expo

Thirty-five years ago, in a room at Hotel Louisa in San Francisco, a small group of coffee roasters and importers …

1 year ago

Anatomy of a Green Coffee Purchase 101

Okay everyone, quiet down. Just so you know if you’re in the right place, this is Anatomy of a Green …

1 year ago

Securing New Restaurants as Wholesale Accounts

The first thing to remember when trying to sell coffee to a restaurant that’s not yet open is the owners …

1 year ago

The Coffee Taster’s Flavor Wheel: The Past, Present, & Future of Tasting Coffee

Whenever Olam Coffee hosts a cupping, there are a variety of words heard around the cupping tables as people try …

1 year ago

On Folger’s Shoulders: Lessons from the Early Years of a Coffee Giant

They have something better than royal blood there. The grandmother of Benjamin Franklin was Mary Morrel—afterwards, by marriage, Mary Folger, …

1 year ago

Cupping Coffee at Home + Tasting Best Practices

You are invited to re-post this article, including photos, for your customers. You are welcome to alter the content as …

1 year ago