Posts tagged 'Culture'

What’s the Deal with Wet Hulled Coffee?

Indonesia is every sort of wet and always all kinds of “Basah.” Rain? Plenty of it, more than most places …

6 months ago

Millennials and Coffee: The Power of Visual & Viral Marketing

During a trip to London many years ago, not long after finally trading in my Blackberry for an early model …

7 months ago

The Importance of Connecting with Customers

I like to say that in business, “relationships are revenue.” Relationships with customers, suppliers, partners, colleagues, potential customers, or even …

1 year ago

Erna Knutsen 1921-2018

To mark the second anniversary of Erna’s passing, the following from 2018. By the time I met Erna Knutsen in …

1 year ago

Coffee Advertising of Yesteryear: the Good, the Bad, and the Ugly

“Production minus sales equals scrap,” the sales saying goes. If you’ve ever heard someone say this, there is a good …

1 year ago

When Every Coffee is “Specialty” Coffee

A shorter and slightly different version of this article, written by Mike Ferguson, originally appeared in the January 2013 issue …

2 years ago

What We Talk About When We Talk About Specialty Coffee

Specialty coffee didn’t invent coffee marketing or talking about coffee, but the emergence of the specialty coffee sector did usher …

2 years ago

The Exchange: Episode 17 - Customer Training Part 1

Season 2 Episode 6 is the first of 2 parts on the topic of customer training. As Todd says, for …

2 years ago

The Exchange: Episode 16 - The Coffee Roaster and Building a Team

“Where I wanted to start our look at building a team was really from the angle of taking a one-person-band …

2 years ago

The Exchange: Episode 15 - The Coffee Roaster and Retailing Part 2

It’s episode 4 of season 2 and part 2 of a conversation about coffee roasters and retailing. Should you? Shouldn’t …

2 years ago